SCHICK HYDRO LAUNCH
These Web films launched the Schick Hydro: the first razor with a hydrating gel reservoir, five titanium blades with individual blade guards to... Yup, that's super compelling stuff, to be sure. So we put the demos in the TV spots, and let these films breath a little without them. The print was shot and composited by renowned photographer Jim Fiscus. The campaign closed a steep share gap against the category leader, and helped Schick get its mojo back.
Awards: Effie Award, David vs Goliath, Bronze; Nielsen Innovation Award for Product Launch, Gold
SCHICK QUATRRO FOR WOMEN
Schick was going for a younger target and wanted a new way to talk about how well the razor performs. Travel posters with a unique proposition helped make the point. Featured on adsoftheworld.com.
SCHICK QUATTRO DISPOSABLE
Disposables have a bad reputation for performance. The ads get a bad rap, too. Rather than get into blade wars or category tropes, we did a twisted take on product demonstration.
