Howard Lenn

ZYRTEC AllergyCast with Allergy Impact is the first “real-feel” index for pollen. It uses a sophisticated algorithm developed in association with an Ivy League university, environmental scientists, Constant Analytics and Johnson & Johnson. Allergy Impact compares data from 10,000 weather stations against three years of daily search and millions of social mentions in order to determine which factors have the greatest impact on allergies. These variables are then pulled into the equation live from 41,000 U.S. zip codes. The mobile site and desktop tool have been visited more than two million times, the app has more than 500k downloads, 30% of users check it every day in season and it has increased purchase intent among users by 75%.

Awards: Cannes Lions Bronze, Creative Data; Cannes Lions Shortlist, Digital Craft; Cannes Lions Shortlist, Health and Wellness; One Show Bronze, Mobile; Clio Healthcare Gold, Apps; MMA Smarties Silver, Mobile App; Caples Award Silver, Mobile Marketing; Webby Honoree, Health and Fitness; AICP Finalist, Mobile; Effie Awards Finalist, Digital; New York Festivals Finalist, Mobile

The Burns Family has a long and fiery tradition of heartburn. They take Tums. Does it work? No. But hey, it's what they've always taken. It may be the worst family tradition ever. The eldest son has discovered espresso and Pepcid Complete. Can he reason with his family and get them to switch? Not so much. But a lot of other families switched. Pepcid Complete brand favorability went up 10.6%, and sales went up 18%; making it the best year in recent history.

Awards: Cannes Lions Health Shortlist; Clio Healthcare Silver, Digital; Clio Healthcare Shortlist, Integrated Campaign; IAB Mixx Shortlist, Online Commercial; WPP WPPED Cream Award